DIANE ORLEY HEALTHNUT FULL
In March 2020, after a year of getting Daily Crunch ready for launch, Dan joined the team full time as a co-founder and COO (Crunch Oversight Official, clearly). Dan has used his experience to consult for several promising, young CPG (Consumer Packaged Goods) companies, including Daily Crunch. Stephenson is also a regular guest lecturer at Vanderbilt University, Belmont University and Lipscomb University for business and entrepreneurship classes.
Soon after, he was named one of Nashville's "Top Forty Under 40" by the Nashville Business Journal. In February 2013, Dan was honored by Mayor Dean as "Entrepreneur of the Year" by the Nashville Downtown Partnership.
In 2012 at the age of 28, Dan was named one of Nashville's Top 30 Under 30.
DIANE ORLEY HEALTHNUT MAC
Known as “Dan the Mac Man,” Stephenson excelled in pitching his brand, scaling up production with co-packers, leading the packaging design and marketing strategy, and charting the strategic direction for the business. Dan’s Gourmet originally started as “Mac Pacs” available in the Nashville Farmer’s Market and grew to 6 frozen SKUs at more than 2,500 stores in 35+ states. However, he took his passion for America’s favorite comfort food, macaroni and cheese, and launched Dan’s Gourmet, gaining insight into the start-up business and food world. He later joined the Ingram Barge Company, gaining experience in the finance industry. Upon graduating Vanderbilt University (Cum Laude) with a bachelor’s degree in Economics, Stephenson took a position as Chief of Staff for Reagan-economist, Art Laffer, formalizing much of his macro-economic and investment perspective. Stephenson has experience launching startups along with a strong financial industry background. She loves eating Nashville Hot Chicken, hiking, and traveling the world.ĭan Stephenson is COO and Co-Founder of Daily Crunch Snacks. Laurel, a New Jersey native, is part of the TedxNashville Society of Fellows and spends her downtime raising her 3 kids with her husband, Ethan in Nashville. Orley then joined her aunt, and founder of Diane’s Snacks, Diane Orley, to launch Daily Crunch Snacks. While on maternity leave, she kept finding herself reflecting on how she was so inspired by Diane’s snacks and their differentiating factor in the marketplace. In the 2012 listing of the Adweek 50 "people who make the machinery of media, marketing and technology hum", Orley was ranked #20 where Adweek stated ‘She’s like a Velcro wall for Unilever-most everything related to the account sticks to her.” In 2013, she was a Teacher's Assistant for the Executive MBA Program at Columbia University where she taught a channel architecture course. While working on Dove, Mindshare won the 2011 Media Plan of the Year by Adweek $10 - $25 Million Integrated Category for Dove Men+Care and 2009 Bronze Effie for Dove Go Fresh in Integrated Marketing Services category. While on the Unilever account, Orley worked on flagship billion dollar brands such as the Dove Campaign for Real Beauty and staple brands Dove Men+Care, Hellman’s, Lipton Tea and the Suave portfolio. After working 13 years at Mindshare on the Unilever business, she found herself loving the consumer-packaged goods world, but wanting to work for a brand she could create from the ground up.
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With more than 15 years of media and advertising experience, Orley largely oversees the marketing, and strategy of Daily Crunch Snacks. Laurel Orley is CEO and co-founder of Daily Crunch Snacks.
A native Texan, Orley now lives in Oakland County, Michigan with her family, and splits her time throughout the year between Texas and Michigan. Daily Crunch Snacks is a supporter of The Support Network. She is committed to the mission of educating people that mental health and overall health & wellness go hand-in-hand, and she’s dedicated to breaking the stigma surrounding mental health so we can all live the fullest versions of ourselves. Their overwhelming response grew into customers all around the country and the impetus to launch Daily Crunch Snacks. In 2008, her nuts literally sprouted into a homegrown business. She perfected her recipe and began gifting and giving nuts to those in her community every chance she could get. Diane began to test out different methods of soaking and dehydrating raw nuts while studying the nutritional properties. She was fascinated by their process and loved the finished product – their nuts tasted nothing like raw or roasted nuts we eat here in the United States. She learned the process of sprouting from her sister, who was introduced to the method in India. After a career in real estate and years devoted to raising three kids, Orley followed her passion, healthy food, and launched Diane’s Kitchen. Diane Orley is the Founder of Daily Crunch Snacks and the face behind Diane’s Kitchen.
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